Challenge

C&E Specialties is a leading provider of custom branded promotional materials - producing Post-It Notes, golf balls, umbrellas and virtually anything else you can imagine with your company's logo on it.

Based in Illinois, C&E does business all across North America, with companies that range in size from small, local firms to large multi-national chains like McDonalds.

When C&E Specialties wanted to offer its clients an e-commerce feature, they called Neo Code to develop a system that would let them quickly and easily set up new shopping carts for new clients. C&E challenged Neo Code by asking us to produce a system which allowed them to provide a highly customized solution with only about 15 minutes of setup time.

 

With millions of different products featuring unique logos for every client, C&E Specialties has a potential inventory management nightmare. Each client has a unique set of items that are available at any given time, and these items need to be organized into different categories for different clients.

Solution

Neo Code's solution lets C&E Specialties create categories, sub-categories and organize products however they want - for one client Jackets and Shirts might be separate, while the next combines them both into a single Clothing category. Whatever the case, C&E has the organizational tools they need to give their customers what they want.

Customer Account Management
Anybody who sells anything knows a basic fact: acquiring customers is hard, keeping them is a whole lot easier - and cheaper.

It's because of this that the first time someone purchases anything from any of C&E Specialties sites they're asked to set up a user account. In the future, all they have to do is login with their account name and password.

The customer database that results from creating these logins is a powerful research and marketing tool. C&E specialties can tell its clients what items are selling, and with a little database knowledge can provide highly customized reports such as which items are selling well in specific geographic areas.

Mining this database provides a perfect platform on which to build an email outreach program targeting repeat customers. E-newsletters are one of the most effective ways of reaching out to your customers and can be used to reward loyal customers, introduce new products, and to feature sales and pricing incentives to reduce inventories of overstocked product. With instant fulfillment, C&E Specialties is providing their customers with a significant value added option at marginal cost.

 

E-commerce: Keeping Transactions Secure
Accepting transactions online isn't hard - hundreds of thousands of web sites are doing it already. Accepting transactions and keeping your customer's records secure is a different matter altogether.

Results

Neo Code applied our expertise gained from building dozens of e-commerce sites that process tens of thousands of transactions every month to deliver a secure, safe environment for C&E's customers.

Got 15 Minutes? Launch an e-commerce Site!
C&E Specialties staff can now set up a complete e-commerce shopping environment for their customers in about 15 minutes. Who knew you do so so much in so little time? Neo Code's tools are now an integral part of C&E Specialties business: easy customization allows C&E to offer this service to all of its customers, giving them an edge in a crowded market for providing logoed product.