Challenge

 

S.L. Feldman & Associates (SLFA) is Canada's leading full-service entertainment agency. Evolving out of a music booking agency established by Sam Feldman in 1971, SLFA has grown into a diversified entertainment company with a solid international reputation in the fields of music, film and television.

SLFA realized they needed to freshen their online presence to meet the cutting-edge multimedia nature of today's internet experience.

Solution

Neo Code Software worked with The Hive to create a rich online experience. The Hive's Flash design was integrated with Neo Code's Publish Button content management system.

XML-Driven Flash Asset Management

The Hive's flash design incorporates slide shows of artist images and a virtual radio for playing their music. Neo Code Software wanted SLFA's staff to be able to easily manage these assets and so created a custom management application, integrated with Publish Button. After adding, updating, deleting, or sorting assets, SLFA's staff can, at any time, "publish" the assets to XML. This XML is then read from Flash.

Artist Biography Management

SLFA wanted to offer in-depth biographical material for select artists. To make this manageable, Neo Code Software created a custom biography creation application and integrated it with Publish Button. This application allows biographical text, images, links, and tour dates to be easily managed.

SEO Optimization

Search engine queries are the most common way visitors will find your site. Search engines are designed to parse text, but not rich content. As a result, one common problem with Flash-driven sites is a lack of indexing by search engines.

Results

SLFA's site is now Flash-driven and search engine friendly--Neo Code Software added logic to display HTML only when the site is viewed by a search engine agent. In this way the site can be fully indexed, yet visitors receive a rich experience.